For Founders

Everything you need to know before you start.

Who does what, what to expect, and how the Equity Governance Framework keeps your equity, compliance and governance from becoming three separate fire drills.

Your Journey as a Founder

The hurdles every founder hits, and how we manage them.

Splitting equity fairly between co-founders

A 50/50 default split, agreed verbally in the first excited week, is the single most common source of later co-founder disputes - it never accounts for who actually keeps showing up.

How we manage it: we structure the split around documented contribution, commitment and risk, with vesting and reverse-vesting clauses that protect the pool if someone leaves early.

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Choosing the wrong entity structure

Incorporating as an LLP or proprietorship because it's cheaper up front, then needing an expensive conversion the moment an investor shows interest.

How we manage it: we walk through your funding, equity incentive and liability plans before recommending a structure - most founders planning to raise start as Private Limited from day one.

Pre-incorporation IP never formally assigned

Code, brand or product built before incorporation legally belongs to whoever built it - not automatically to the company, which becomes a real problem in diligence.

How we manage it: we draft a pre-incorporation IP transfer agreement alongside your incorporation, so ownership is clean from day one.

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Missing statutory deadlines while building the product

Compliance is genuinely light in year one, but the deadlines are strict - DIN KYC, annual filings, TDS returns don't wait for you to have bandwidth.

How we manage it: a compliance calendar is set up on incorporation day and every filing is tracked and actioned by us, not left for you to remember.

equity grants that were never SEBI-compliant

Early hires promised equity verbally or through informal letters, without a proper scheme - this surfaces as a governance gap at exactly the wrong moment, during diligence.

How we manage it: we design a compliant equity incentive scheme early and administer grants, vesting and exercise on a proper digital cap table from the start.

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Being unprepared for investor or acquirer diligence

Registers, resolutions and cap table entries scattered across emails and spreadsheets, discovered to be incomplete right when a term sheet is on the table.

How we manage it: because one team has held your record since incorporation, diligence becomes a data-room export, not a scramble.

What We Offer Founders

One team, one record, every stage.

Founders' agreement & equity split

Documented rationale, vesting terms and deadlock clauses.

Incorporation, filed correctly

The right structure, PAN/TAN, and first-year statutory registrations.

IP assignment

Founding IP transferred formally to the company.

equity incentive scheme & cap table

Designed for hiring, maintained digitally as you grow.

Compliance calendar

Every filing deadline tracked, nothing missed.

Fundraising & exit support

SPA/SHA negotiation, valuation coordination, exit structuring.

How the Team Works

You talk to one advisor. Four specialists work behind them.

Lawyer

Drafts and negotiates founders' agreements, SHAs, SPAs, employment contracts, and handles IP assignment and dispute clauses.

Company Secretary (CS)

Handles ROC filings, statutory registers, board and shareholder resolutions, and secretarial compliance year-round.

Chartered Accountant (CA)

Manages tax structuring, GST/income tax filings, valuation coordination, and financial due diligence for a raise.

Accounting Team

Runs day-to-day bookkeeping, payroll, and cap table platform administration (Qapita/EquityList).

You never have to figure out which one to call - your advisor routes the work internally and keeps everything on one record.

Compliance You'll Actually Encounter

Fewer things than you fear, strict on timing.

Year one

SPICe+ incorporation, PAN/TAN, DIN KYC, first board resolutions, Shop & Establishment.

Ongoing annually

AOC-4, MGT-7, income tax return, statutory register updates, DIN KYC renewal.

As you scale

PF/ESI once headcount thresholds are crossed, GST once turnover crosses the threshold.

At fundraising

FC-GPR/FLA if foreign investors, MGT-14 for share allotment resolutions, updated cap table.

The Equity Governance Framework

Why founders don't have to manage this themselves.

Everything above - the agreements, the filings, the cap table, the eventual fundraise - runs through four connected layers: Entry (incorporation and founding documents), EquityOps (equity and cap table administration), ComplianceStack (governance and statutory filings), and ValueReady (fundraising and exit). One team owns all four, so nothing built in Entry has to be rebuilt when you reach ValueReady.

See how the four layers connect →
Frequently Asked by Founders

Every question, answered in full.

How do we split equity between co-founders fairly?

We structure the split around documented contribution, time commitment, capital invested and risk taken - not a default 50/50 - with a written rationale attached so it holds up if questioned later. Vesting is layered on top so the split reflects who actually stays.

Should we incorporate as a Private Limited Company, LLP, or something else?

It depends on whether you plan to raise equity funding, issue equity incentives, or need limited personal liability. Most founders planning to raise capital or hire aggressively choose Private Limited; LLPs suit smaller, funding-independent businesses. We assess this against your specific plans before recommending a structure.

What happens if a co-founder leaves early?

If vesting is in place, unvested equity is forfeited back to the company or pool, protecting remaining founders from carrying a departed co-founder's full stake. We design standard 4-year vesting with a 1-year cliff, or milestone-based vesting where that fits better.

Who owns the product or code we built before incorporating?

By default, whoever personally built it owns it - not the company. A pre-incorporation IP transfer agreement is required to formally assign that work to the company, which we draft alongside your incorporation filing.

What compliance do we actually need to worry about in year one?

Fewer obligations than most founders expect - DIN KYC, PAN/TAN, initial statutory registers, and your first annual filing - but the deadlines are strict. A compliance calendar set up on incorporation day tracks every date so nothing is missed.

When do we need a CA versus a CS versus a lawyer?

You don't need to know the distinction - a lawyer drafts and negotiates agreements, a CS handles ROC filings and registers, a CA manages tax and valuation, and an accounting team runs bookkeeping and payroll. One advisory team routes your work to the right specialist internally.

Do we need an equity incentive scheme before our first hire?

Not necessarily before the first hire, but before promising equity to anyone - informal equity promises without a compliant scheme are one of the most common gaps found during later diligence.

What is the Equity Governance Framework, and why does it matter to us?

It's the system connecting Entry (incorporation and founding documents), EquityOps (equity and cap table), ComplianceStack (governance and filings), and ValueReady (fundraising and exit) under one team and one record - so nothing built early has to be rebuilt when you scale or raise.

How prepared will we be when an investor or acquirer asks for diligence?

If your registers, resolutions and cap table have been maintained on one record since incorporation, diligence becomes a data-room export rather than a scramble to reconstruct history.

Getting Started

Three conversations, not three months of research.

STEP 1
Tell us where you are

Pre-incorporation or already running - a short call scopes exactly what you need.

STEP 2
We scope the engagement

You get a clear package and timeline - no per-document billing surprises.

STEP 3
One team takes it from there

Documents, filings and your compliance calendar are live within days.

Ready to start building on the right foundation?

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