INDUSTRY · MEDIA, ENTERTAINMENT & GAMING

Equity governance for studios, creators & gaming companies

IP-first businesses with revenue-share partners and creator equity - where ownership of the content itself is the whole point.

Why This Sector Is Different

The IP is the company.

Media, gaming and entertainment ventures are built entirely on intellectual property - a game engine, a content library, a format - often created by multiple contributors before the company existed. If that IP isn't formally assigned, the company's core asset is legally uncertain.

EGF makes IP assignment and revenue-share documentation part of Layer 1, not an afterthought discovered during a licensing deal or acquisition.

IP-First

the content, code or format is often the single most valuable asset on the balance sheet

Revenue-Share

creator and talent deals are common alongside standard equity

Real-Money Gaming

carries state-specific licensing and GST treatment beyond standard tech rules

Multi-Contributor IP

freelancers and early collaborators frequently retain undocumented rights

Sub-Sectors We Cover
OTT & Streaming

Content platforms holding licensing rights across multiple content owners and territories.

Mobile & PC Gaming

Studios where the game IP itself is the core asset, often built by distributed contributors.

Esports

Team and tournament organizers structured around player, sponsor and prize-pool agreements.

Music & Audio

Labels and platforms managing royalty splits and rights across multiple contributors.

Influencer / Creator Economy

Talent-management and creator platforms built on revenue-share agreements with individuals.

Animation & VFX

Studios delivering work-for-hire content where IP ownership terms vary project to project.

How We Support Media & Gaming Companies

Protecting the IP before it needs protecting.

Track 1
New Company Setup
-IP assignment for content, code and formats built pre-incorporation by co-founders and freelancers
-Founders' agreement structuring creator equity alongside standard co-founder splits
-Entity structuring aligned to real-money gaming licensing requirements, where applicable
-Revenue-share agreement drafting for talent and platform partnerships
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Track 2
Existing Company Setup
-IP assignment formalization check for content or code created before formal documentation
-Cap table reconciliation ahead of licensing, distribution or acquisition talks
-Revenue-share and talent agreement review for consistency and enforceability
-Compliance health check including gaming-specific state licensing where relevant
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The Government Process

Copyright, incorporation, and licensing where it applies.

STEP 1
Incorporation & IP Assignment

SPICe+ filing alongside formal IP transfer agreements for pre-incorporation content or code.

STEP 2
Copyright & Trademark Filing

Registration of the brand name, logo, and where relevant, copyright in original content.

STEP 3
State Gaming Licensing (if applicable)

Real-money gaming operators need state-specific registrations that vary sharply by jurisdiction.

ONGOING
Annual ROC + GST on Digital Services

AOC-4, MGT-7, plus GST treatment specific to gaming and digital content revenue.

Major Hurdles

Where studios and gaming companies actually get stuck.

Unassigned freelancer IP

Early contractors retain default ownership of work never formally transferred to the company.

Undocumented revenue-share deals

Verbal splits with talent or creators that surface as disputes once revenue actually arrives.

State-by-state gaming licensing complexity

Rules differ sharply across states, and expansion plans often outpace licensing timelines.

IP ownership surprises at acquisition

A buyer's diligence team finds gaps in the chain of title to the company's core content.

Frequently Asked

Media & gaming founders ask us this.

Who owns content created by a freelancer before the company was incorporated?

By default, the freelancer does, unless a written IP assignment says otherwise - a "made for hire" verbal understanding is not enough under Indian copyright law. We formalize this retroactively as part of setup.

Is real-money gaming legal in India, and does it need a licence?

It depends heavily on the state and the game's classification (skill vs. chance). Licensing requirements vary sharply by jurisdiction, so we assess this specifically for your game and target states before launch.

How should creator or talent revenue-share be documented?

As a formal agreement specifying the revenue base, percentage, payment triggers and IP ownership - not a verbal handshake, which becomes unenforceable and disputed once real money is involved.

Can we license our IP to a third party without transferring ownership?

Yes - a licensing agreement grants usage rights without transferring ownership, and this is the standard structure for distribution and platform deals. We draft these to protect the underlying IP.

What does EquityCheck look for in a media or gaming company?

A full IP chain-of-title review - confirming every contributor's work was properly assigned - alongside standard cap table and agreement reconciliation.

Building a media, gaming or entertainment company? Let's protect your IP.

One conversation is enough to scope the engagement.

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